ABCounting Ltd

Epic Early-Growth Businesses

Step out of the business and start growing it

Can we get creative and help you with these?

Do you lie awake worrying whether you have enough money to pay the wages?

Do you spend a lot of time wondering how to ditch bad clients (the ones who take up a lot of your time but pay a pittance)?

Do you wonder where your vision for your business has gone as you work too hard and struggle to take time off?

Do you want to know how to price profitably as freelance prices won’t sustain you as a business?

Do you want to understand what projects will actually be profitable and to always be on top of managing your finances?

Do you want to grow a sustainable business, one that provides you with a decent living and allows you to have the freedoms that you want?

Every early-stage business owner eventually comes to a point where their business needs to be more than them, but this brings with it a whole lot more issues and worries. Can I afford a new team member? Do I need an office or can I manage with a team working from home? Won’t freelancers nick my clients?

This is where we come in. We can help you streamline your bookkeeping with the right software and keep on top of managing employees, projects, and deadlines. We can help you step out of the day-to-day running of the business so that you can start growing with purpose and enjoy the fruits of your labour.

We don’t speak ‘accountant.’ Do your eyes glaze over when your accountant speaks about ledgers, accruals, prepayments, and debtor days? You don’t have to worry about that with us. We want to work with you as equals so we’ll avoid acronyms and technical-speak wherever we can. We will keep it simple and tell you exactly what you owe, who owes you, and how much money you can take out of the business.

We are your ‘voice of calm.’ We will always be at the end of the phone to ease your fears and help you think logically through your crisis.

We are always by your side. Fed up of being shipped around the juniors in your accountant’s firm? Many of our clients come to us because their accountant considers them too small to bother with. For our clients on the ‘Scale with certainty’ package, Adam (or an equivalent qualified team member) will be your single point of contact.

We cut through the nonsense. We believe in operating in a transparent way so you can always count on an honest conversation from us. We will tell you what to worry about, and actually what you can stop worrying about, so that your business can grow.

We will help you take your business paperless. We don’t say this too loudly, but we are software junkies. We know exactly what pieces of software you need to take your business paperless, and if you desire, never return to the co-working space again (unless their freshly ground coffee is too good to give up!).

We communicate face-to-face or via zoom/google meet/microsoft teams: Our clients come from all over the UK and they love the fact that we are just as happy meeting around a coffee shop table as we are about jumping on a video call. Whatever communication method you prefer, you’ll get the same level of enthusiasm and service from us!

We guarantee that you’ll never miss a financial deadline. No more scrabbling around for receipts at the 11th hour or waking up in a panic at night worrying if you’ve missed a deadline. We will be holding your hand every step of the way and making sure that your legal responsibilities as a business owner are dealt within in a timely and prompt manner.

We will help you take your business paperless. We don’t say this too loudly, but we are software junkies. We know exactly what pieces of software you need to take your business paperless, and if you desire, never return to the co-working space again (unless their freshly ground coffee is too good to give up!).

We communicate face-to-face or via zoom/google meet/microsoft teams: Our clients come from all over the UK and they love the fact that we are just as happy meeting around a coffee shop table as we are about jumping on a video call. Whatever communication method you prefer, you’ll get the same level of enthusiasm and service from us!

We guarantee that you’ll never miss a financial deadline. No more scrabbling around for receipts at the 11th hour or waking up in a panic at night worrying if you’ve missed a deadline. We will be holding your hand every step of the way and making sure that your legal responsibilities as a business owner are dealt within in a timely and prompt manner.

Our packages

From £465 + VAT /month

Scale with certainty

Gain more time to enjoy the future you've built
  • Year end statutory accounts
  • 2 personal tax returns
  • Confirmation statement
  • 5 - 10 people payroll
  • Ad hoc phone/email support
  • Xero + Dext
  • Tax investigation insurance
  • Dividend tax planning
  • VAT returns
  • Monthly reviews
  • Cash flow forecasting
  • Add on:
  • Project based accounting
  • Bookkeeping
  • Credit control
  • Pre year-end tax planning
From £129 + VAT /month

In charge

Take charge of your own time & destiny
  • Year end statutory accounts
  • 1 personal tax return
  • Confirmation statement
  • Director payroll
  • Ad hoc phone/email support
  • Xero + Dext
  • Tax investigation insurance
  • Dividend tax planning
  • Add on:
  • Project based accounting
  • Bookkeeping
  • VAT returns
  • Extra payroll

What do we do for you?

The vast majority of people like to keep it simple when it comes to their finances. They like to know what they need to know and to be able to discard the rest; they are not interested in complicated terms and accountant-speak and figures that they don’t understand.

When it comes to accountants, however, we love getting our ‘geek’ on. We love getting into the real nitty gritty of accounts and numbers, and crazily enough, we love keeping up with the ever-changing legislation of tax and finances (thank you HMRC).

The problem that many accountants have, however, is that they try and use their language to communicate to clients and that just ends up with a big confused look on their faces. This is what we don’t want, so to avoid this, here is what we do for you in its simplest form.

This is where you and Adam will sit together and discuss what the future of your business looks like. As well as checking that you have cash to fund your personal and business plans, you’ll also look for improvements you can make to your business and you’ll gain the confidence to be able to make decisions in your business.

Although we expect you to raise your own invoices and do your own payments, our bookkeeping service ensures that every payment, receipt and expense goes in the correct place on your accounting software.

Ever heard of the polite police? This is where Adam (and his team) will wield the power of politeness to get your most tight-fisted clients to pay up when they need to.

For the life of a project, we will run the financial side of it and make sure that the invoices are issued and paid on time. Not only that, but we also ensure that you make a profit and know where the money is spent.

Imagine knowing exactly how much money you can take from your business accounts each month or quarter as a dividend, without incurring massive tax liabilities. That’s what we give you with our dividend tax planning.

Each month you will know exactly how much money to pay your staff, freelancers and HMRC (including the annual P11ds). We will also satisfy any auto-enrolment needs you may have.

We will fill in the paperwork for you and file your annual confirmation statement with Companies House.

Don’t dread your VAT return. We will complete and file it for you whilst making sure that you are claiming for every little bit of VAT you can get back too.

Become the master of your finances. With our cash flow forecasting, you will always know when the cash will run out and the specific actions you need to take to avoid dipping into an overdraft or taking out an unexpected loan to keep the business afloat. We will also help you plan your cash for any big projects or new team hires.

We are always at the end of the phone or email for those little queries that pop up from time to time. If we need to seek additional guidance or crack open one of our favourite spreadsheets, we will let you know what extra cost this will incur.

Way before the legal deadline, you will have your year end statutory accounts and corporation tax return completed and filed at Companies House.

No more worrying about payments on your account. You will always know what your personal tax bill is likely to be and what payments on account are likely to crop up.

In this complex, competitive, fast-moving world we live in, the only constant is change.

I have worked across many sectors and have learnt to be flexible in my approach, so as your business inevitably changes over time, we can tailor the services we offer to change with you!

What they say about us...

“Adam’s straight-forward, jargon-free approach and easy to work with nature gave me reassurance that we are complying with the rules and regulations.’”
Adam Todd
Quizzy Rascals
“No question is too small or too big for him to handle, Adam simply oozes informed advice that's instrumental to me and the trajectory of my business, every time we meet!”
Chris Drury
The Blindfold Group Ltd