ABCounting Ltd

Building the future of your business together

We don’t want to be your accountant, we want to be a part of your team. We want to work with you as an equal to help you achieve your goals and create the lifestyle that you want. In simple terms, we want to build the future of your business (the future that you want) together.

We are your ‘voice of calm.’ When your team and clients are all in a tizzy and the world seems to be going to hell on a handcart, you can be assured that we are at the end of the phone. Armed with our calm voice, we will ease your fears and help you think logically through your crisis.

We don’t speak ‘accountant.’ Do your eyes glaze over when your accountant speaks about ledgers, accruals, prepayments, and debtor days? You don’t have to worry about that with us. We want to work with you as equals so we’ll avoid acronyms and technical-speak wherever we can. We will keep it simple and tell you exactly what you owe, who owes you, and how much money you can take out of the business.

We are always by your side. Fed up of being shipped around the juniors in your accountant’s firm? Many of our clients come to us because their accountant considers them too small to bother with. For our clients on the ‘Scale with certainty’ package, Adam (or an equivalent qualified team member) will be your single point of contact.

We cut through the nonsense. We believe in operating in a transparent way so you can always count on an honest conversation from us. We will tell you what to worry about, and actually what you can stop worrying about, so that your business can grow.

We will help you take your business paperless. We don’t say this too loudly, but we are software junkies. We know exactly what pieces of software you need to take your business paperless, and if you desire, never return to the co-working space again (unless their freshly ground coffee is too good to give up!).

We communicate face-to-face or via zoom/google meet/microsoft teams: Our clients come from all over the UK and they love the fact that we are just as happy meeting around a coffee shop table as we are about jumping on a video call. Whatever communication method you prefer, you’ll get the same level of enthusiasm and service from us!

We guarantee that you’ll never miss a financial deadline. No more scrabbling around for receipts at the 11th hour or waking up in a panic at night worrying if you’ve missed a deadline. We will be holding your hand every step of the way and making sure that your legal responsibilities as a business owner are dealt within in a timely and prompt manner.

We will help you take your business paperless. We don’t say this too loudly, but we are software junkies. We know exactly what pieces of software you need to take your business paperless, and if you desire, never return to the co-working space again (unless their freshly ground coffee is too good to give up!).

We communicate face-to-face or via zoom/google meet/microsoft teams: Our clients come from all over the UK and they love the fact that we are just as happy meeting around a coffee shop table as we are about jumping on a video call. Whatever communication method you prefer, you’ll get the same level of enthusiasm and service from us!

We guarantee that you’ll never miss a financial deadline. No more scrabbling around for receipts at the 11th hour or waking up in a panic at night worrying if you’ve missed a deadline. We will be holding your hand every step of the way and making sure that your legal responsibilities as a business owner are dealt within in a timely and prompt manner.

Meet Adam.

Founder/Director of ABCounting Ltd

While my credentials and training allow me to provide the service that I love, it is my experience as a business-owner that allows me to put my money where my mouth is. Let me explain a little more. 

I am a registered practitioner with the Chartered Institute of Management Accountants (CIMA) and I have worked across many sectors. My accountancy journey started with Capita where I had various different roles from technician, to analyst , to finance manager.  I then spent the next 8 years with BT and latterly Openreach collaborating with local government and advising new multi-million pound global contracts on the correct set up of their finance and accountancy.

As I said, this allows me to bring a high level of expertise and a wealth of knowledge to provide a great service, but this was not my passion. Fast forward a period of time, to me venturing out on my own, and this is where I found my calling.

As you can imagine, I have loved ditching my boss and the freedom that running my own small service-based business gives me (although my kids have worked out exactly how to get what they want out of me); therefore, it is my mission to help others do the same. 

What gets me out of bed in the morning is helping others be their own boss and not just another cog in the corporate machine. So how do I do this? 

Well, I have done this firsthand, so I help my clients – typically creative business-owners and service-based businesses – do the same. There’s nothing I love more than taking my accountants hat off and talking in plain English, so my approach to helping my clients do this is very ‘no jargon’ always. 

To put it simply, I work with my clients to help make their vision a reality. I help them grow the business they want and give them the tools and advice to thrive, not just survive.